Neo Essentials Trading is a Dubai-based trading company with business activities in the baby, pet and decoration products categories with a primary focus on e-commerce in the MENA zone.

Neo Essentials Trading was founded by a group of friends with diverse nationalities, backgrounds and business expertise who were eager to start up a business that would oversee the distribution of their favorite products in Middle Eastern and African select markets. With a focus on promoting only the most qualitative products at competitive prices, the team is obsessed with providing everyone they work with, the best and most respectful customer care and service.

The team cares deeply about the planet and community they operate in and focuses on promoting natural products that have been manufactured using renewable resources, sustainable methods with many products being completely biodegradable.

Dalal is a Marketing and Commercial guru specialized in the luxury perfume and cosmetics field and has covered over the years various markets such as the United Arab Emirates, South Africa, Turkey and India. Over the last few years Dalal has served as advisor to several startups in the field of healthy foods, travel and other consumer goods businesses.

Hassan has served as a President, CGO, GM and BD Director for global & local brands within worldwide leading Fortune 500 and CAC-40 companies in the industries of FMCG, Consumer Care, Pharmaceuticals and Medical Devices. His strength is to assess the business and market landscape, then align resources, people, and product delivery to accelerate revenue. He successfully secured financing from investors by presenting solid business plans that tie the value chain together with astute financial management discipline to ensure a high probability of market success.

Ahmad is an Operations expert and entrepreneur with over 20 years of industry experience in various markets such as the Middle East and Africa. Ahmad's first company HilalFul was launched in 2013 and specializes in festive decorational and homeware products.

Samer is a Consulting and Technology professional and an entrepreneur, with 18 years of increasing managerial experience in various markets such as North America and MENA, and in multiple industries including E-Commerce. Samer's first company was launched in 2014 and offered Smart Cities solutions to the Public Sector.